Route to Market
We design and run the path from warehouse to shelf: mapping outlets, planning routes, deploying sales teams and building distribution in every channel.
Route-to-market, market execution and training agency in Kenya
We take brands to market, make them shine in store and train the people who sell them, using trend data and daily field reporting you can see.
Nairobi-basedIn-house trained field teamsLive reporting on Salesforce
About Trend Moran
A brand marketing agency built to get brands stocked, seen and sold
Trend Moran is creating a new model in marketing. We use data and trend analysis to shape route-to-market strategy, flawless in-store execution and people development, all rooted in deep trade knowledge across East Africa.
Market Execution
Merchandising, activations, brand ambassadors and launches delivered to a perfect-store standard and tracked every day.
Training & People
We recruit, train and coach the people who represent your brand, and we upskill your own sales teams and retail staff.
What we do
Marketing services that work at the point of purchase
Six service lines, one accountable partner. Each one is tailored to your brand, your channels and your shoppers.
01.
Market research & analysis
Trend, shopper and trade insight that shows where your brand can win.
02.
Trade merchandising & activations
Perfect-store merchandising, sampling and BTL activations that drive trial.
03.
Digital marketing & media buying
Targeted reach that turns attention into store footfall.
04.
Route-to-market strategy & execution
Outlet mapping, journey plans, sales reps and distribution growth.
05.
Shopper & trade marketing
Displays, promotions and POSM that win the moment of choice.
06.
Team training & capability building
Selling, merchandising and leadership skills that stick.
Route to market
How we take brands to market in Kenya
A proven five-step route-to-market model that turns a distribution target into outlets opened, shelves filled and orders placed: in Nairobi's malls and estates and in upcountry towns across Kenya.
- 01
Map
Outlet census, mapping and geo-fencing to size the opportunity and target the right stores.
- 02
Plan
Permanent journey plans (PJPs), route design and call frequency, locked on Salesforce.
- 03
Deploy
Recruit, train and field sales reps, foot soldiers and merchandisers for every route.
- 04
Sell in
Listings, order generation and new-outlet opening, with stock visibility at every call.
- 05
Measure
Daily dashboards on distribution, availability and orders. Routes are optimised every month.
Channel coverage
Every channel your shopper uses
Modern trade
Supermarkets and hypermarkets: listings, planograms and shelf share
General trade
Dukas, kiosks and mini-marts in estates and suburbs
Wholesale & distributors
Stockist activation and sub-distributor coverage
Pharmacy & beauty
Chains and independents: counter staff and displays
Open markets & towns
Upcountry towns, markets and roadshows
Malls & high-footfall sites
Activations, sampling and roadshows where shoppers gather
What you get
- Wider numeric distribution
- New outlets opened and listed
- Consistent on-shelf availability
- Orders generated at every call
- Live outlet data you own
- Nairobi and upcountry coverage
Market execution
We make the best brands shine
Great brands are won or lost at the point of purchase. Our executions start from shopper insight, are delivered to a perfect-store standard and are measured every single day.
Trade merchandising
Availability, planograms, FIFO, share of shelf and extra displays: the perfect store on every visit.
Activations & sampling
In-store and street activations that put product in shoppers' hands and drive trial.
Brand ambassadors
Trained, well-presented BAs for launches, promotions and seasonal peaks like back-to-school.
Product launches
New product distribution to schedule, with POSM, displays and staff education in place.
Roadshows & events
Mall, estate and upcountry roadshows that take brands to where people are.
Visibility & POSM
POSM placement and compliance audits so your brand stands out on every shelf.
Execution you can see
Every visit verified, every KPI reported
- 01. Outlet mapping and geo-fencing
- 02. Selfie-enforced log-in at every outlet
- 03. Daily KPI forms: OSA, share of shelf, sales, competitor activity
- 04. Full client admin access on Salesforce
- 05. Daily, weekly, monthly and quarterly reviews
- 06. Payroll run off Salesforce for full transparency
Training
Sales and merchandising training that shows up in the numbers
Training is built into every Trend Moran project, not bolted on. We also run stand-alone programmes for companies that want their own people to perform at a higher level.
Who we train
- Merchandisers and sales reps
- Brand ambassadors and promoters
- Team leaders and project managers
- Client sales and trade teams
- Retail, pharmacy and outlet staff
Selling skills
Order generation, objection handling and upselling at the outlet.
Merchandising standards
Planograms, FIFO, share of shelf and perfect-store routines.
Product knowledge
Monthly product training on features, offers and new launches.
Shopper engagement
Grooming, communication and service that builds trust.
Digital & SFA tools
Salesforce check-ins, KPI forms and accurate reporting.
Leadership
Coaching, team management and KPI ownership for leaders.
How we grow peopleRecruit→Induct→Coach in market→Assess→Reward & promote
Career pathMerchandiser / BA→Senior Merchandiser→Team Leader→Project Manager
Why Trend Moran
Why brands choose us
Data, not guesswork
Trend and trade data shape every plan, and live dashboards show you what is working.
Execution you can see
Geo-fenced, selfie-verified visits and full Salesforce admin access for our clients.
People who perform
Recruited, trained and coached by us, and rewarded for results.
Route-to-market depth
Modern trade, general trade, pharmacy and estates, planned route by route.
Nationwide reach
Nairobi, its estates and upcountry towns: one team, one standard.
One accountable partner
Strategy, execution, training and reporting under one roof.
Clients
Brands that trust Trend Moran
We work with some of the region's biggest brands and build long-term relationships that create truly transformative results.
Unilever
New KCC
Supa Loaf
Sisi ni Dola
FAQ
Questions brands ask us
What does a route-to-market agency do?
A route-to-market agency plans and runs the path your product takes from warehouse to shelf. Trend Moran maps outlets, designs sales routes and journey plans, deploys trained sales reps and merchandisers, opens new outlets and tracks distribution, availability and orders every day.
Which countries does Trend Moran cover?
We are based in Nairobi and run executions across Kenya, including upcountry towns, estates and suburbs.
Which retail channels do you cover?
Modern trade supermarkets, general trade dukas and kiosks, wholesalers and distributors, pharmacies and beauty stores, open markets and upcountry towns.
How do you prove that field work was done?
Every visit is geo-fenced and selfie-verified on Salesforce, merchandisers submit daily KPI forms, and clients get Salesforce admin access plus daily, weekly, monthly and quarterly reports.
Can Trend Moran train our own sales team?
Yes. Besides training our own field teams, we run programmes for client sales and trade teams and for retail and pharmacy staff, covering selling skills, merchandising standards, product knowledge, shopper engagement, SFA tools and leadership.
Contact
Let's take your brand to market and make it shine
Tell us about your brand, your channels and your targets. We'll come back with a plan.
mahebo@trendmoran.co.ke +254 720 133 706Robert Mahebo, Trends and Operations Lead · Nairobi, Kenya